More and more MMA fighters have Jesus Didn’t Tap logos on their shorts and in their corners these days. What is that all about? Would Jesus really support fighters? Have no fear, some of your answers are here.
These are good questions and show a very healthy curiosity. In fact, Jason (the CEO of the company) had something similar in mind. The faith-filled entrepreneur wanted a way to share his faith with those who normally wouldn’t seek it. Can cage fighters be followers of Christ? MMA clothing company, Jesus Didn’t Tap, has faith. What started as a conversation during a workout between friends has turned into a company who sponsors fighters worldwide.
Jason explains, “In Mixed Martial Arts to tap is to quit.” Jason goes on to say where the company’s name was forged, “Jesus Didn’t Tap means Jesus didn’t quit after going though the worse beating and pain that anyone could go through when He was crucified on the cross. His face was unrecognizable and His body was covered with lacerations but He still didn’t tap so that we could live a joyful life.”
Jesus Didn’t Tap is one of the first Christian-based MMA companies. Fans have been witnessing their logo on fighters’ shorts and ring wear for over a year now. They sponsor breakout fighters like Donald “Cowboy” Cerrone who had his first title fight against Jamie Varner.
As people see this logo, they begin to talk. Some talk with anger about desecrating God. Some talk about the irony. Some are just curious. Whatever the case, people are talking. When people talk, the company grows and so does their reach to share with others.
Recently, Tom “Kong” Watson wore this faith-filled brand in his middleweight title win in London, England, giving worldwide exposure to a Christian-based company. Jesus Didn’t Tap is continuing to grow every day and shows no sign of tapping any time soon.
To learn more about this company and brand go to www.nosubmit.com. The next time you see this logo, you will understand a little more about the meaning behind it all.
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