NASCAR Trying to Recapture The Glory

April 18th, 2008 – 6:51 pm Posted by TK
Tagged as: Auto Sports, NASCAR

There is a great article by LJ Dovichi on our sister publication, Gas Pedal Addicts, about NASCAR’s efforts to rekindle a lot of the marketing momentum that it had just a few years back. Just a few years ago everyone was falling all over themselves to be a part of NASCAR. But the last couple years have seen lower TV ratings and less-than-sold-out tracks.

Moving away from their good ol’ boy style may have caused a little backlash that NASCAR did not expect. It will be interesting to see if they can get it back.

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