There is a great article by LJ Dovichi on our sister publication, Gas Pedal Addicts, about NASCAR’s efforts to rekindle a lot of the marketing momentum that it had just a few years back. Just a few years ago everyone was falling all over themselves to be a part of NASCAR. But the last couple years have seen lower TV ratings and less-than-sold-out tracks.

Moving away from their good ol’ boy style may have caused a little backlash that NASCAR did not expect. It will be interesting to see if they can get it back.